Year after year, in study after study, homebuyers rank fireplaces as a top desired home feature. And yet, only half of new homebuyers wind up with a fireplace in their new home. To explore the disconnect, Hearth & Home Technologies™ teamed up with independent market research organization Smith-Dahmer, to embark on a yearlong research initiative to explore the question: Why a fireplace? We know how vital it is for you to design properties that sell. This white paper will guide you through the four factors that influence that fireplace decision, allowing you to deliver optimal homebuyer satisfaction.

In this white paper, you will learn:

  • How homebuyers view the fireplace as an essential emotional element of their new home
  • What fireplace features excite new homebuyers most
  • The role fireplaces play in home appraisal and resale value


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